Clients

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At Tee Tender Golf, Doug has played a critical role in turning the business from an early concept into a fully operational company. He helped assembled our management team, secured investor funding, helped align our manufacturing operations, guided product design, and established access to distribution channels and strategic partnerships. He also took the lead in organizing our presence at key trade shows, which has significantly increased our brand visibility and network in the golf industry.

Doug has extensive contacts across many industries, and his work is truly industry agnostic. Whether it is golf or another vertical, his knowledge and expertise help drive any product or idea forward. His strategic mindset, hands-on execution, and ability to build strong relationships make him an exceptional asset to any project.

I have full confidence in Doug’s abilities and would be happy to speak further about his contributions and character. He brings tremendous value to everything he touches.

I have had the pleasure of working and collaborating with Doug Russell for over 20 years. Throughout this time, I have witnessed firsthand his exceptional ability to drive the successful launch and growth of consumer products across a variety of markets.

Doug brings a rare combination of strategic insight, hands-on operational expertise, and an instinctive understanding of consumer behavior. From product development to executing go-to-market strategies, he has consistently delivered measurable results. His approach is thoughtful, data-driven, and rooted in a deep understanding of what resonates with consumers.

I have no doubt that Doug can play an integral role in the successful launch and future growth of the Start Smart Safety Bar 

I am writing to offer my unequivocal recommendation for Doug Russell of Infinity Plus

Consulting. In my capacity as President of Slingshot Enterprises Inc., I have had the

opportunity to engage with Doug professionally and have been continually impressed by

the depth of his expertise, his strategic insight, and his unwavering commitment to

delivering exceptional results.

Doug is a consummate professional who approaches every engagement with

thoughtfulness, precision, and a clear focus on value creation. His work through Infinity Plus

Consulting has been instrumental in supporting complex organizational initiatives, and he

consistently demonstrates an ability to translate vision into actionable strategy. His ability

to navigate challenges, communicate effectively with stakeholders, and drive meaningful

outcomes distinguishes him as a leader in his field.

Beyond his technical and advisory acumen, Doug is a trusted partner. He exhibits the

highest standards of integrity and professionalism in all of his interactions, and he brings a

collaborative spirit that makes him a pleasure to work with.

It is without reservation that I recommend Doug Russell and Infinity Plus Consulting to any

organization seeking seasoned, results-driven consulting support. Should you require any

additional information, I would be pleased to discuss my experience further.

I was introduced to Doug Russell 20+ years ago through a mutual business relationship.

My company at the time, Dynamic Marketing Group, was seeking someone who would

help us scale. Doug introduced us to his network which provided great value and

resulted in numerous successful solutions.

Doug, and his company, InfinityPlus Consulting consistently exceeded expectations by

not only providing multiple partnerships, but consulting and expanding our business in

several areas including:

 Sourcing for manufacturing

 Increase in distribution channels

 Significant advice and sourcing for packaging

 Nurturing retail relationships

 Website presence / Digital strategy / Online marketing

I sold my business years later, rejoined the corporate world, and have held multiple

positions in advertising, marketing, and technology companies. Doug is always at the

top of my list when needs arise.

Doug’s drive coupled with his network of partners provides for all facets of product

needs from initial stages of inception to product launch to long-term strategy for success

as well as patent and legal needs.

I continue to maintain a strong relationship with Doug today and give my highest

recommendation.

I am writing to highly recommend Doug Russell, with whom I have had the pleasure of working over the

past several years. Doug has played an integral role in the development, licensing, and market launch of

several patented consumer products that I have created, including a dog toy, a golf teeing aid, and a

device to help ostomy patients. His contributions have been invaluable in bringing these products to

market.

Throughout our collaboration, Doug has demonstrated an exceptional ability to build and lead teams, a

talent that has been crucial in bringing our products to market effectively. He has successfully identified

and assembled management teams, secured investor funding, and aligned manufacturing resources

with our specific needs. His ability to navigate complex product design decisions and steer them in the

right direction has been instrumental in ensuring the final product met both market demands and

quality standards.

Doug’s network of contacts in sales, marketing, and distribution has also been an asset to our projects.

He has provided access to key distribution channels and strategic partnerships that have amplified the

reach of our products. Additionally, his role in licensing negotiations has been invaluable, ensuring that

our intellectual property is effectively utilized and protected. Doug's experience at trade shows, where

he has also been a hands-on contributor, has further demonstrated his dedication to our projects and

his ability to effectively promote our products in a highly competitive market.

I have no doubt that Doug Russell will continue to be a valuable asset to any team or project he is a part

of, and I wholeheartedly recommend him without reservation.